Case Study: Black’s Distillery – Crafting a Cohesive Brand Across Digital, Social & Print

Overview

Black’s Distillery, a premium spirits brand, had an established logo and core branding but lacked a consistent and compelling brand presence across platforms. While they had a strong product, they needed a refined brand strategy to unify their digital and print presence, increase customer engagement, and strengthen their market position. Additionally, their extensive email subscriber list was underutilized, presenting a major opportunity for direct engagement and sales growth.

My Role

As the Brand Strategist and Lead Designer, I developed a comprehensive branding and marketing strategy to align their digital, print, and advertising presence with their core brand identity. My approach included:

• Brand Positioning & Identity Refinement: Conducted a competitive analysis and audience research to refine the brand’s voice, color palette, and visual guidelines, ensuring consistency across all customer touchpoints.

• Content & Messaging Strategy: Defined key messaging pillars to align with the brand’s premium, handcrafted character, ensuring consistent storytelling across platforms.

• Email & Newsletter Strategy: Leveraged the brand’s extensive email list to establish consistent email marketing campaigns and monthly newsletters featuring exclusive promotions, product storytelling, cocktail club recipes, and behind-the-scenes content. This significantly boosted customer retention and repeat purchases.

• Multi-Channel Brand Execution: Applied the refined brand strategy across various channels to maximize engagement and visibility:

  • Graphic Design & Print Materials: Designed menus, stationery, product labels, and magazine ads to strengthen brand recognition.

  • Social Media & Advertising: Developed high-performing organic and paid ad campaigns to increase brand awareness and conversions.

  • Photography & Content Creation: Captured and edited high-quality product photography, elevating both online and print visuals.

  • Email & Digital Marketing Strategy: Designed visually compelling email templates and crafted targeted newsletters, using customer segmentation to optimize open and conversion rates, drive customer retention and product awareness.

Results & Impact

1. Established a cohesive and recognizable brand presence across digital, print, and advertising.

2. Strengthened customer engagement, leading to sold-out events and high-demand product launches.

3. Optimized paid advertising, resulting in higher conversions and improved ad performance.

4. Expanded email marketing efforts, significantly boosting engagement and repeat purchases.

5. Enhanced brand storytelling, reinforcing Black’s Distillery as a premium craft spirits brand in a competitive market.

Conclusion

By combining brand strategy, content marketing, email marketing, and design, I helped Black’s Distillery build a stronger, more engaging brand presence while ensuring that their growing audience received consistent, value-driven communication while maximizing customer touchpoints. This case study reflects my ability to blend strategic branding with creative execution to drive measurable growth and lasting impact.