Case Study: Elegant Corporate Branding – A Conceptual Design for Gentai Capital
Gentai Capital, a leading private lending and investment firm, required sophisticated, on-brand marketing materials to enhance its corporate presence and reinforce its credibility among investors and clients. The goal was to develop visually refined print and display materials that aligned with Gentai Capital’s professional image while increasing brand awareness. This project was a conceptual branding exercise, with the exception of the branded promotional notebook.
My Role
As the lead designer, I was responsible for creating a suite of cohesive, high-impact branded materials that conveyed the firm’s expertise and trustworthiness. This included:
Branded Promotional Notebook: Designed a high-end, fully branded notebook featuring an advertising page that provided key information about Gentai Capital’s services, serving as a useful and memorable giveaway item.
Tabletop Advertising Display Banner: Created an eye-catching, compact display banner ideal for corporate events and client meetings, reinforcing Gentai Capital’s branding.
Full-Page Magazine Advertisement: Designed a polished, professional full-page magazine ad that positioned Gentai Capital as a leader in the investment and lending industry.
Results & Impact
Delivered a cohesive set of branded marketing materials, reinforcing Gentai Capital’s premium positioning.
Enhanced corporate event presence with a professional tabletop display that captured audience attention.
Developed an effective print advertising strategy, ensuring visibility in a key industry publication.
Provided valuable, branded promotional items, increasing brand recognition among potential clients.
Conclusion
Through sophisticated design and strategic brand alignment, I helped conceptualize how Gentai Capital could elevate its marketing efforts, ensuring a consistent and compelling visual presence across promotional and advertising platforms. This project highlights my ability to develop refined, corporate-focused marketing materials that enhance business credibility and engagement.
