With a $1,200 budget, I successfully managed the Maple and Spring campaigns, achieving an impressive reach of over 100,000 impressions. By leveraging Google Display Network ads with a low cost-per-click (CPC) of $0.50, I effectively engaged a significant portion of the 250,000 to 300,000 population in the Kawarthas Northumberland region and neighboring areas. This strategic approach was vital in capturing the attention of both local residents and potential visitors from nearby major cities, encouraging them to explore seasonal activities within the region or make the short drive for a visit. The campaign's success in driving substantial traffic to the tourism website not only boosted brand visibility but also played a crucial role in attracting tourists, showcasing the power of a well-optimized advertising strategy to enhance the region’s tourism appeal.

In addition to managing the digital campaigns, I also designed all graphics for both digital and print advertising formats, as well as engaging video content. This included digital banner ads and full-page print advertisements, ensuring consistency across platforms and effectively conveying the campaign’s message. My designs played a crucial role in enhancing the overall appeal and impact, driving engagement and reinforcing brand identity and the campaign’s message to attract and engage the target audience.