Case Study: Luxury Branding in Print — A Conceptual Design for Kananaskis Nordic Spa
Overview
Kananaskis Nordic Spa, a premium wellness destination, sought high-quality, on-brand print materials to enhance its marketing and guest engagement efforts. The objective was to create visually cohesive and branded collateral that reflected the spa’s serene and luxurious identity, ensuring a memorable customer experience and reinforcing brand awareness.
My Role
As the designer and branding specialist, I was responsible for developing a suite of on-brand print materials that aligned with the spa’s aesthetic and promotional goals. This included:
Tri-Fold Brochure: Designed an elegant, informative piece highlighting the spa’s amenities, treatments, and philosophy.
Postcard Mailer: Created a visually appealing postcard that captured the spa’s essence and encouraged bookings through direct mail marketing.
Magazine Advertisement: Developed a compelling ad that seamlessly blended with the spa’s branding while attracting new visitors.
Branded Promotional Notebooks: Designed a fully branded notebook with a custom bellyband and advertising page, serving as a high-end giveaway that reinforced brand visibility.
Results & Impact
Delivered a visually consistent suite of marketing materials, strengthening brand recognition.
Enhanced customer engagement through beautifully crafted, informative print pieces.
Created luxury-inspired designs that resonated with the spa’s target audience.
Provided high-quality promotional giveaways, increasing brand exposure and customer loyalty.
Conclusion
By crafting cohesive, elegant, and brand-aligned print materials, I helped Kananaskis Nordic Spa elevate its marketing presence and create a lasting impression on its clientele. This project showcases my expertise in brand strategy, print design, and luxury marketing to support high-end businesses in connecting with their audiences.
